小米究竟是怎样的一家公司？ [美国媒体]

A company started just eight years ago has now become one of the world’s largest smartphone makers.I'm talking about Xiaomi. It's opening stores and now rapidly expanding outside of China.So what’s behind the growth of this Chinese tech company?

一家在8年前才刚刚成立的公司如今已经成为了世界上最大的智能手机制造商之一。我说的就是小米。该公司目前正在中国之外开设着门店，并疯狂地扩张着自己的版图。那么，这家中国科技公司快速成长的背后究竟有什么秘诀呢？

Xiaomi is the fourth-biggest smartphone player in the world.It’s India’s top-selling smartphone brand and one of China’s top players.But its breadth is much more than that.It’s present in 74 markets around the globe,with nearly 15,000 employees and more than 300 million people are using its products or services.

小米是全球第四大智能手机厂商。它是印度最畅销的智能手机品牌，也是中国市场最顶尖的品牌之一。但是它的商业版图并非仅限于此。它目前已经进入了全球74个国家的市场，拥有着1.5万名员工，有超过3亿多人在使用着他们的产品或者服务。



And it worked.Xiaomi became China’s number one smartphone in 2014.But the success was short-lived.Sales fell in 2016, pushing Xiaomi down several spots to number five in China.New low-cost players were entering the market, and the company learned that by selling its phones online directly to consumers, well, it made it difficult to reach new customers,like those in China’s smaller cities.

并且这个策略奏效了。在2014年，小米成为中国市场最畅销的品牌。但是成功是短暂的，2016年，小米的销售业绩下滑致使他们在榜单上下滑到了第五位。因为有一些新的开发低价手机的制造商们进入了这个市场。此外小米还了解到，通过互联网直接向消费者销售手机的方式让他们很难接触到新的客户，比方说在那些较小的中国城市中的客户。



So Xiaomi began to change up its strategy.Recently it's been getting into the brick-and-mortar game,opening a large number of stores like this one in Hong Kong.It plans to open 2,000 stores worldwide by 2019 with just about half of them in China.It’s expanding its footprint outside of China, opening retail stores in Spain and Italyand forming retail partnerships here in the U.K.And while Xiaomi isn’t in the U.S. yet,Xiaomi’s head of its international business says they do have plans to enter the market.

因此，小米开始改变自己的策略，最近它开始进入了实体市场，并开设了大量的商店，比如上图香港这家。该公司计划在2019年底之前在全球范围内开设2000家门店，其中大约会有一半位于中国。目前该公司正在扩张自己在海外的业务，他们在西班牙和意大利开设了零售商店，并与英国的电信公司建立了合作伙伴关系。虽然目前小米还没有正式进入美国市场，但是他们的国际业务主管表示，他们的确有进入美国市场的计划。

Xiaomi not just a smartphone business.Xiaomi also makes things like smart watches, headphones, speakers, pillows,VR headsets, air purifiers, rice cookers, kitchenware, luggage, hats and wallets.That’s on top of selling online content, entertainment and financial services.

小米拥有的不仅仅是智能手机业务。他们还生产着智能手表，耳机，扬声器，枕头，VR头盔，空气净化器，电饭锅，厨房用具，行李箱，帽子以及钱包等等产品。此外他们还拥有着在线内容销售，娱乐以及金融服务等业务。



In 2017, Xiaomi’s sales grew more than 67% from the year prior,leading some to call it ‘China’s Phoenix.’Product launch events for its new products can draw up to thousands of fans.And while companies like Samsung have used Kanye West and Bruno Mars to pump up fans for new products,Xiaomi events are usually headlined by well, the company’s CEO Lei Jun.As one of Xiaomi’s co-founders, he has a net worth of more than 12 billion dollars.He worked in technology and as an angel investor before starting the company in 2010.

新产品的发布活动可以吸引成千上万粉丝的关注。虽然三星等公司曾邀请侃爷和火星哥为自己的新产品造势，但小米的发布会的头条新闻通常都会属于他们的首席执行官雷军。作为小米的联合创始人之一，目前雷军的个人净资产已经超过了120亿美元。在2010年创办公司之前，他曾在技术领域工作过，并曾担任过天使投资人。



So what’s next?Smartphone shipments in China suffered their largest decline ever in the first quarter of 2018.And global smartphone sales declined last year for the first time since 2009.While the industry news is concerning for massive smartphone players,Xiaomi actually had an 88% increase in the number of phonesthey sold globally in the first quarter of this year.That’s compared to a slight decrease by Samsung and slight increase by Apple.Xiaomi’s growth was largely because of its previous ho-hum performance though.So the question remains.Will “China’s Phoenix,” so dependent on its hardware business, fly to new heights?Or will it return to the ashes?

那接下来会怎样呢？中国的智能手机出货量在2018年第一季度遭遇了有史以来最大的下滑。而去年，全球智能手机销量也自2009年以来首次下滑。虽然这些业界的消息让很多大型的智能手机厂商忧心不已，但是小米在今年第一季度在全球销售的手机数量却增长了88%。与它的业绩形成对比的则是三星手机的小幅下滑，以及苹果手机的小幅提升。不过小米能够实现如此大的销售增长在很大程度上与它之前浑浑噩噩的表现有关。因此，问题仍然存在。那么这只如此依赖与自身硬件业务的“中国凤凰”，能够飞到一个崭新的高度吗？还是说它将会最终重回灰烬？

Elias Khan，1 month ago
Watching this in a Xiaomi Redmi Note 5 Ai. Snapdragon 636，4 gb ram，64gb storage，Dual back camera, 13mp selfie camera，4000mah battery，5.99 inch 1080p ips lcd screen.And guess the price?$225 only.Xiaomi is the best hands down.

正在用红米NOTE5看这个视频。骁龙636处理器,4gb的内存，后置双摄像头，1300万像素的前置摄像头，4000mAh的电池容量，5.99英寸的1080P ips lcd屏幕。你们猜价格是多少？只要225美元！小米是性价比最高的选择。

sai sager，1 month ago
Worst phone,its looks great but lot of things to make bug's 2 improve it, system evey time crashing.... without tested they realised this asshole phone

最糟糕的手机，外观看起来很棒，但是bug太多了，系统也经常奔溃..他们没有经过足够的检测就发布了这台垃圾手机。

Elias Khan，1 month ago
sai sager not in my device. Bought it before eid. Playing pubg for long periods and no problems whatsoever. I used to use an Galaxy S7 edge but I am more happy with this budget Xiaomi than Samsung. Great phone, super impressed.

我的设备就没有问题啊，我在开斋节之前买的。经常用它长时间地玩刺激战场，什么问题都没有。我之前用过三星S7，但是这个预算的手机中小米更让我满意。优秀的手机，我对此印象深刻。

Imran Haque，1 week ago
it's the best phone of 2018

2018年最好的手机。

SAGAR SOLANKI，1 month ago
3:51 the girl in brown though.....

3分51秒那个穿棕色衣服的妹子...



Saral Thakur，1 month ago
SAGAR SOLANKI yeah she is hot

是个美女。

Naveen Dalal，1 month ago
I noticed her too

我也注意到她了

Lew Dong An，1 month ago
shhhhhh we r talking bout phones here not chicks

闭嘴吧，我们讨论的是手机，不是妹子。

Nattermax Tech，1 month ago
What's so great about her? She is just an average looking girl. You are acting as if you saw some angel or something. My eyes rightfully ignored her. You wasted my time by your foolish comment.

有那么好吗？她只是一个相貌平凡的姑娘。你们搞的好像自己看见了天使一样。我看视频的时候完全忽略了她。你们愚蠢的评论浪费了我的时间。



donavan arulthas，1 month ago
infinity 001 Samsung copied Xiaomi with the curved back and full screen design

三星抄袭了小米的背部曲面以及全屏设计。

Megakids，1 month ago
Samsung are just not nimble and flexible like the Chinese players. It's a corrupt organization... will die soon.

三星公司不像中国的手机制造商们那样的灵活轻快，它是一个腐败的组织..很快就会灭亡。

Quang Huy，1 month ago
I think megakids must be a really proud communist chinese, you must be really stupid to believe that any Chinese brand will surpass any brand in the world at all. The only market that chinese product thrive is India. Let the number speak for itself isnt it?

我觉得楼上那位肯定是个非常骄傲的中国gcd，你一定很愚蠢地相信着所有的中国品牌都将超越世界上的任何品牌。中国产品只能在印度大卖，用数字说明一切，好吧？

Megakids，1 month ago
First of all, uneducated fucktard like you don't read biz news. Not only India, but so many countries in Africa and South America. Donald Trump's balls strink that he closed the door not allowing Hua Wei because he knows what will happen next. So boy, get an education. It's good for you. BTW, I am not even Chinese，let alone communist. Don't make your parents be shameful.

首先，像你这种没受过教育的智障肯定阅读不会商业新闻。小米不仅在印度畅销，在很多非洲以及南非国家也同样如此。唐纳德特朗普把华为排挤出了美国市场之外，因为他吓得蛋蛋都缩进去了，他知道华为进入美国市场之后会有怎样的表现。所以，孩子接受一点教育吧，这对你有好处。顺便说声，我甚至不是个中国人，更别提什么gcd了。不要让你的父母为你感到难堪。

sumit mallick，1 month ago (edited)
First Nokia then blackberry then Samsung then Apple now its time for Xiaomi.. but the difference is Xiaomi provides high quality products at the quarter of price of Apple and Samsung.once you use a Xiaomi phone you will hardly use other brands

先是诺基亚，黑莓，然后是三星，苹果，现在则是小米的时代了。但是不同的是，小米正以苹果和三星四分之一的价格为消费者们提供着高质量的产品。一旦你用上了小米，你几乎不会想要去使用其他的品牌。

Sudeep Jain，1 month ago
Well said bro.. I am using their second phone and not gonna be moved to any other brands. Every penny worth spending on their products.

说得好兄弟..我正在使用第二部小米手机，而且也不准备改用其他品牌的手机。花在小米产品上的钱每一分都物有所值。

Sai Skanda，1 month ago
They sell SOOO much more than what he mentioned!!

小米售出的手机比视频里提及的要多很多！

Ridwan Atma Wijaya，1 month ago
Watching this with xiaomi Mi5 , mine almost 2 years old devices, and still running good and smooth. Well done

正用米5观看这个视频，已经买了两年多了，依然运行良好，顺畅。好样的。

Tito Tim's Videos，1 month ago
If they can make as good a phone as they do a fitness band... They can beat them all! Good tech, low price. What else do we need?

如果他们生产的手机能和他们的手环一样优秀的话，他们就能击败所有对手！优秀的科技和低廉的价格。我们还能奢求什么？