华为的手机很难打入美国市场,因为在美国,运营商不销售其任何一部手机,但这家中国顶级智能手机制造商在其它市场表现不俗。根据最近的一份报告,华为在欧洲处于领先地位,去年购买中国智能手机的用户比以往任何时候都多。
China’s phones are slowly conquering Europe, and Huawei is leading the charge
中国手机正在慢慢征服欧洲,而华为正引领这一潮流
Huawei handsets are hardly to get in the US, where carriers do not sell any of its handsets, but the top Chinese smartphone maker is doing great in other markets. According to a recent report, Huawei is leading the charge in Europe, where more customers bought smartphones from China last year than ever before.
华为的手机很难打入美国市场,因为在美国,运营商不销售其任何一部手机,但这家中国顶级智能手机制造商在其它市场表现不俗。根据最近的一份报告,华为在欧洲处于领先地位,去年购买中国智能手机的用户比以往任何时候都多。
New data from Canalys shows that one in three smartphones sold in Europe last year came from a Chinese vendor, and Huawei made one in five phones sold in Europe during the Christmas quarter:
Canalys的新数据显示,去年在欧洲销售的智能手机中,近三分之一来自中国厂商,而在圣诞节期间,欧洲销售的每五部智能手机中就有一部是华为。
In other words, Chinese smartphones accounted for 32% of a shrinking European smartphone market in 2018, which represented a 27% increase for Chinese brands compared to last year.
换句话说,2018年,中国智能手机在不断萎缩的欧洲智能手机市场上占据了32%的份额,这意味着中国品牌的智能手机销量较去年增长了27%。
Samsung and Apple held the first two positions in the region, selling 61.6 million and 42.8 million smartphones, respectively, but both companies lost market share — over 10% and 6%, respectively.
三星和苹果分别以6160万部和4280万部的销量占据了欧洲地区的前两名,但这两家公司的市场份额都出现了下滑,分别下滑了10%和6%以上。
Other notable mentions in the top five are Xiaomi and Nokia device maker HMD Global, although they sold significantly fewer smartphones than their competitors, at least according to the data available in the table below for the fourth quarter. Interestingly, companies like Oppo and OnePlus aren’t mentioned by name, but it’s likely that both of them will increase their presence in Europe as well.
榜单前五名还包括小米和诺基亚设备制造商HMD Global,尽管这两家公司的智能手机销量明显低于竞争对手,至少根据下面表格提供的第四季度数据来看是这样的。有趣的是,像Oppo和一加的名字没有被提到,但它们很可能也会增加在欧洲的业务。
Overall, the European market fell 4% in 2018 to 197 million units, while Q4 2018 shipments fell 2% to 57 million units.
总体而言,欧洲智能手机市场在2018年下降4%至1.97亿部,而2018年第四季度出货量下降2%至5700万部。
Coincidentally, earlier this week, US officials again warned allies against using Huawei equipment, this time referring to Huawei’s 5G networking technology, over spying concerns.
巧合的是,本周早些时候,灯塔再次警告盟友,出于间谍担忧,不要使用华为的设备,这一次是指华为的5G网络技术。
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