模特面部雀斑吸睛，Zara中国区广告引热议 [美国媒体]

Zara campaign sparks heated debate overfreckles and beauty in China

模特面部雀斑吸睛，Zara中国区广告引热议



Fashion retailer Zara has sparkedwidespread debate in China by publishing photos of one of the country's topmodels without retouching her freckles.

时尚零售巨头Zara在中国区发布的一组照片引发激烈讨论，照片中的一位中国籍顶级模特面部的雀斑没有被P掉。



"I'm sorry, we Asian women don't havefreckles," wrote EvelynYoung_23. "Even if we do, it's a small numberof people ... You must have tried very hard to find such a model."

EvelynYoung_23说“不好意思，我们亚洲女性不长雀斑，即便真的有雀斑，也只是一小部分人有……找到这样一位模特，你们一定费了不少劲儿吧。”

But most comments appeared to defend bothJing and the campaign. A number of users celebrated Zara's depiction of themodel's natural complexion.

不过大部分的评论还是维护静雯和这则广告的。许多用户为Zara能展现模特天然的肤色而欢呼。



"Every person has differentunderstanding of beauty and we don't have to have the same view ofaesthetics," read a post from a Weibo account named TheChineseModels,"but we need to be open with different faces."

一位账号名为“TheChineseModels”的微博用户写到，“每个人对美的理解不同，没必要要求大家对美有同样的看法，但我们得对不同的面孔持开放态度。”

"Li Jingwen is thousands of times morebeautiful than those faces that have been retouched," said user saxaK,while Amy_xuhui implored: "Please don't live in the filters, isn't it goodto be real?"

用户“saxaK”说，“李静雯要比那些修饰过的面孔好看上千倍，” 而“Amy xuhui”则恳求大家“请不要活在滤镜里了，真实一点不好吗？”

At the time of publishing, a hashtag forthe Zara campaign had appeared in more than 55,000 Weibo posts and been readmore than 500 million times.

图片发布后，这则Zara广告的话题标签出现在超过55,000条微博推文中，话题阅读量超过5亿次。



Several of the country's state-ownednewspapers -- which are often known for criticizing Western companies forsupposed transgressions in China -- also spoke out in defense of the campaign.

中国的几家国有报纸也纷纷声援这次的广告活动，虽然它们以批判西方企业在中国的越界行为着称。



Freckles remain a relatively rare sight inChina's fashion and advertising worlds. Notions of beauty are more oftenassociated with smooth, flawless complexions, and skin-whitening products arewidely available in the country.

在中国的时尚和广告界，雀斑仍是一道相对少见的景象。美的观念常与光滑无瑕的皮肤联系在一起，皮肤增白产品在这里也很常见。



Photo retouching is also common on socialmedia, with popular apps like Meitu and BeautyCam allowing users to removeblemishes and even out skin tones.

社交媒体上的修图也很常见，常用的app有美图和美颜相机，用户可以用它们抹去斑点，甚至调整肤色。

China's largest e-commerce website, Taobao,currently lists thousands of different "freckle-removing" creams.Vendors on the site also stock laser pens, liquid nitrogen treatments, supposednatural remedies and other products claiming to eliminate freckles andblemishes.

中国最大的电子商务网站淘宝最近出了一份包含上千款各异的“祛斑”乳霜的清单。网上的商家也准备了激光笔、液氮疗法、所谓的天然疗法和其他据说有祛斑功效的产品。

Zara has not yet responded to CNN's requestfor comment.

Zara仍未应CNN要求作出回应。