老外回国卖中国街边食物，尤其是杂粮煎饼 [美国媒体]

-------------译者：WuChien-审核者：龙腾翻译总管------------



Food and cooking is my passion (my wife's as well), and I've become quite good at making Chinese food. I know it's a hell of a lot of work, but we're most likely starting a Chinese street food truck when we move back to America. We would specialize in 杂粮煎饼.(Here's a baidu image search.)

我和我的妻子的爱好是美食与烹饪。我比较会做中国菜，我也知道中国菜步骤很繁琐，我们回到美国就先开始做中国路边餐车，专门做杂粮煎饼。

I haven't met a foreigner who didn't think these were the shit. Now, altering the flavor for Americans, using better ingredients, and marketing them as Chinese wraps/burritos would, I believe, make these a hit. These things also smell amazing, so if anyone were to take one back to their office everyone would be asking what it is. When I was studying Chinese, if anyone brought one back to the classroom it was pretty much guaranteed that three or four people would go out to get one as well.

外国人都觉得这没戏，但我会根据美国人的口味，用更好的配料，当成中国的煎饼卖。我相信会火啊。杂粮煎饼实在太香，如果有人把它带到办公室，同事都回来询问这煎饼。我之前在中国学习，当我买了杂粮煎饼去教室，保证有三，四个同学会出去买它。

Anyway, I guess I'm just looking for some validation aside from my personal experience. What do you think of these? Think they would make it in the west? Imagine these with better quality shredded beef instead of that shitty fake sausage they often use... omg

但是呢，撇开我个人经验，你们觉得呢？做成西式的怎么样？试想一下将中国经常用的劣质的香肠换成质量上等的牛肉丝.....


-------------译者：budgecyrus-审核者：龙腾翻译总管------------

[–]downvotesyndromekidUnited Kingdom 3 指标 3小时前
There's a ton of Chinese news stories about people who have made bank selling exactly that in USA... I assume the reason these are so widely disseminated is that the affirmation of the superiority of Chinese cuisine.
http://news.ifeng.com/a/20150502/43678618_0.shtml
http://edu.sina.cn/?sa=t524d603031v1380&from=wap
http://edu.sina.cn/a/lxcg/2015-07-11/detail-ifxewnia8970888.d.html?from=wap

有超级多的中国故事里，人们因为在美国做那个（煎饼果子）发家致富……我认为这故事之所以传的这么广，就是因为大家都相信“中国菜就是牛逼”这说法 。
http://news.ifeng.com/a/20150502/43678618_0.shtml
http://edu.sina.cn/?sa=t524d603031v1380&from=wap
http://edu.sina.cn/a/lxcg/2015-07-11/detail-ifxewnia8970888.d.html?from=wap 

[–]jacqui777 1 指标 2小时前
I was going to reply with the same thing, every now and then you can hear somebody bought a house after opening a jidan bing/ some other variety of a pancake stall. Plenty of articles online.
Now, what puzzles me is nobody thought of opening a baozi place. They are fucking awesome, steamy, easily portable, non-greasy (well, to an extent), can be made wirth different fillings, I am sure they would be a blast anywhere. I am from a small Europan country, have travelled a bit around Europe and have never seen them. My colleague from NY said that he hasn't seen baozi over there neither, despite the fact there are several China Towns.

我正想回复这个事呢，不管啥时候你都能听到说有人在开了家煎饼还是什么其他类似煎饼的小摊子之后买了个房子。网上这样的文章很多。不过，让我奇怪的是怎么没人想开个包子摊么？包子太TMD赞了，又煊烀，还方便携带，还不腻（某种程度上还真就是），里面可以包各种馅儿，我觉得这在各地都会造成强烈反响。我是个欧洲小国人，在欧洲算是转了很有一段时日了，不过从来没见过包子。我从纽约来的同事说他在纽约也没见过包子。就算那儿有好几个中国城也没见过。
 
[–]mychinesesucksUnited States[S] 1 指标 2小时前
I seem to remember some guy in NYC opening a boazi stand. I personally don't really like baozi, so I wouldn't do one, but I'm sure they'd be popular!

我记得听说过有啥人在妞儿越是开过一个包子摊啊。我个人不太喜欢包子，所以我自己倒不会干，不过我肯定包子会受欢迎的。 
 
[–]mychinesesucksUnited States[S] 1 指标 2小时前
I had seen one chinese news article about that. Thanks for the links!

我看过一个关于这事的新闻，谢谢链接啦。

-------------译者：budgecyrus-审核者：龙腾翻译总管------------

[–]rockyrainy 3 指标 2小时前*
Finally a post on the Chinese Crepe. I am going to validate the crap out of this.
A bit of background for those who many not know: In northern China, it is generally referred to as 煎饼果子 (果子 aka 油条 being that fried dough which is a tasteless version of churros). If you want the best 煎饼果子, go to Tianjin. I have eaten it across much of the guo and the problem with most places is that they add too much wheat flour which makes it chewy. The correct blend IIRC is mostly coarse grains such as green bean flour. What gives 煎饼果子 its authentic flavour is the trinity of green onions, sweet bean sauce and egg.
Once you get the blend down, it will cost you pennies to make a crepe and make you dollars to sell. As for the Americanization, I think there are multiple ways you can go about this:
Bacon: 'Merica! You can even tap into the breakfast burrito alternative, downside to that is you have to wake up early for the pre-work crowd.
Mexican fusion: This has been all the rage since some guy in NY put boggugi into a burrito, you can mix and match here between tradition meats like polo, chorizo (soyrizo). Huevos dishes. Don't forget guacamole.
Jap/Korean fusion: this is very helpful when your city has got a large Asian population.
Deep fried: you can even go for Shrimp Tempura, downside here is you need a deep frier which in the tight environment of a food truck is slightly dangerous. Also it is a bitch to clean.
Nutella: It worked for belgian waffles so there is no reason to assume it would not work here.
Braised meat: Like Hong Shao Rou. You only have to do 1 big batch per day. Buy an electronic pressure cooker to make this process much much faster.
Vegeterian: Tofu miso maybe.
Vegan: no idea because I fucking hate these people
Paleo: again no idea, but the coarse grain is a great start.
One thing to look out for is food safety requirements. In California, you have to prepare your food in a certified kitchen.

总算有个说“中国可丽饼”的帖子了，我得给你们好好的说道说道。给那些没听过这东西的人一点背景知识：在中国北方这东西总体上被称作煎饼果子（煎馃子又称油条，就是一团炸面团，吉事果的没味道版本）。要是你想吃最好的煎饼果子，你得去天津。我在这国家的大多数地方吃过它，大多数地方都有一个问题，他们加了太多的小麦粉让它有咬劲儿。正确的配料如果我没记错的话应该是绿豆粉之类的粗粮面粉。而小葱、甜面酱和鸡蛋的相互交融让煎饼果子最终形成了它独特的风味。
当你搞明白配料之后，你买齐材料花费并不多，卖出去赚的也不少。至于有人想把它给美国化，我觉得有几个办法可以试一下：
培根：Merica，你可以试试用这个替一下你的早餐墨西哥卷饼，不过你必须要早起做准备才行。
墨西哥风味：自从有个家伙在纽约把boggugi放到墨西哥卷饼里以后风靡一时。你可以多试试传统风味肉类的组合，像polo，辣香肠，鸡蛋，别忘了放色拉酱。
日/韩风味：这一招在你们城市里有很多亚裔的时候特别好用。
油炸：你甚至还可以放炸虾天妇罗，不过这样的话你就需要一个大炸锅，而在一个紧凑的餐车环境中这又有点危险。还有这样清洁起来很麻烦。
榛子酱：这东西对比利时华夫饼都搭得上，没理由不搭这个。
炖肉：就像红烧肉之类的。不过你一天至少要做一大堆。你可以买个电压锅让这速度大大提高。
素食者：或许可以试试豆腐味增。
严格素食主义者：我不知道我TMD恨死这帮人了。
古代人：我还是不知道不过首先可以试试粗粮吧。
还有一个事就是要注意一下食品安全要求。在加州你只能在一个有合格证的厨房做饭。

-------------译者：budgecyrus-审核者：龙腾翻译总管------------

[–]mychinesesucksUnited States[S] 1 指标 2小时前
Awesome ideas! I've thought about a dessert version with nutella/peanut butter. I don't really like sweets though, so haven't thought about it too much. For vegans, just throw a bunch of lettuce or something. Some braised meat is awesome sounding. Hong shao jianbing sounds amazing.
I've been researching the shit about foodtrucks, they just look like a giant headache. But still cheaper than an actually restaurant. A food stand would be ideal. We'll see.

你的点子太棒了！我想了一个甜点版的，加榛子酱/花生黄油。但我不太喜欢甜食，所以 没想的太细。对严格素食主义者来说，直接扔他们一脸莴苣还是啥的就行。有些炖肉听起来超赞。红烧煎饼听上去绝了！
我搜索了一下可移动餐厅，这种东西看了让人头疼。但是依然比实体餐厅便宜。我觉得一个饮食摊就很棒了。等着瞧
 
[–]rockyrainy 2 指标 1小时前
Yeah, food truck actually has a large startup cost. In California it is about 60k - 100k. There is also quite a bit of bureaucratic headache, since your food and truck certifications are split between FDA, state laws and city zoning laws. If you already have a friend in the restaurant business it can help you a lot.
Also about marketing, your first batch of Yelp reviews are very important. You can use your friends and family to help. You can also pay for agencies that write reviews for you (only do this when you don't have enough reviews as this can come to bite you in ass). And pay Yelp to put your business in front of the search. Don't forget to add your business (if in fixed location) on google maps.
Also brand your food truck in easily recognition name and color like Chairman Bao
Cheers! Hope your JianBing truck is a success!

对啊，餐车实际上有个非常高的启动成本。在加州这大概要6万-10万刀左右。这其中还有好多烦人的官僚主义流程，因为你的餐车证要被FDA、州法和地区法分开审查。如果你已经有一个干饭店生意的朋友，那才是帮了你大忙呢。
另外关于营销问题，你第一波的Yelp点评超级重要。你可以让你的朋友和家人帮一下。你也可以找水军刷一下好评（仅在你没有足够多评论数的时候用这招要不这可能是你的黑历史）。别忘了给Yelp钱让他们把你的生意顶到搜索前端。另外记得在google地图上给你的小店添加位置（地点固定的话）。
还有给你的可移动餐厅起个好辨识的名字和颜色，比如 Chairman Bao！希望你的煎饼车取得成功！

-------------译者：budgecyrus-审核者：龙腾翻译总管------------

[–]LaoSh 1 指标 45 minutes ago
but muh gluten free?

这东西是无谷蛋白的么？ 
 
[–]leonox 1 指标 3小时前
Depends where you take it. Where I live, these are already readily available due to the large Chinese population.

这取决于你在哪儿吃的。在我生活的地方，因为有超级多的中国人，所以到处都有。 
 
[–]dandmcdUnited States 1 指标 3小时前
So pretty much a pita or a wrap? A Jianbing wouldn't be anything that special where I lived in the US, but if marketed towards the Chinese living overseas, it might have a chance near a university campus. The US already had dozens of different kinds of wraps, burritos, pitas, this wouldn't fare any better.

所以感觉上这是个圆面饼或是一层皮？在我所居住的这个美国城市，煎饼没啥特别的，但如果目标受众是海外华人，这摊子应该尽可能开到大学校园附近。美国已经有了超多种不同的面皮、卷饼、圆饼， 煎饼果子不会比他们好到哪里去吧。
 
[–]kanada_kid 1 指标 3小时前
Depends. I havent been to the US but I'd assume you already would have a shit ton of Mexicans competing against you with their superior tasting (best in the world IMO) cuisine. I dont think it would be a hit but you could probably survive off it. I know Chinese people dont like Mexican food so you should give it a shot in a place with a lot of Chinese expats

也不一定。我没去过美国，不过我猜你们那儿肯定有了超多的墨西哥食物用他们更好的味道跟你们竞争（我觉得他们是世上最赞的！）。我不认为煎饼果子会带来巨大震动不过你应该能开的下去。我知道中国人不喜欢墨西哥食物所以你可以在中国人多的地方搞起来试试。

-------------译者：budgecyrus-审核者：龙腾翻译总管------------

[–]mychinesesucksUnited States[S] 1 指标 2小时前
Interesting. I personally don't believe in a superior cuisine, mexican is awesome, as is chinese. Apples and oranges, man. I don't actually think of an entirely different cuisine as direct competition, depending on location, of course. Just filling a different niche.

有趣。我个人不信存在“更好的食物”。墨西哥食物不错，中国的也很好，这俩半斤八两吧哥们儿。我不是想要搞一个完全不一样的美食跟别人比，结果当然也取决于选择的地方。 各有各的地盘儿嘛。
 
[–]DiviniteSauvage 1 指标 58 minutes ago
You really haven't been to the US. Americans will buy ANYTHING off of a food truck if it seems authentically foreign and they haven't eaten it before.
Hipster burned tongue on 杂粮煎饼 beforeitwascool somethingsomething...

你真的是没来过美国。美国人会从餐车上买所-有-食-物，如果这东西看上去超级有外国货的感觉而且他们还没吃过这栋，那简直是一定的。潮人们在煎饼果子凉下来之前大快朵颐被烫了舌头，blablabla…… 
 
[–]kanada_kid 1 指标 46 minutes ago
Guess Americans and Chinese people have more in common than I imagined.

我想美国人和中国人的相同点比我想象的多 
 
[–]Rayne58 0 指标 3小时前
Just wana say, ohhhhh yeah dude! Everyone I went to China with fucking LOVED those things (including myself)

我只想说，可不咋的嘛哥们儿！和我一起去中国的人（包括我自己）都TMD爱死这些东西了。