“智能购物商场”能拯救中国购物中心吗？ [英国媒体]

Can 'smart malls'save China's failing shopping centres from collapse?

“智能购物商场”能拯救中国衰弱的购物中心吗？



In the past year,nearly half of the world’s new shopping malls were built in China – yet manyare now struggling to survive. Can a hi-tech retail revolution bring them backto life?

过去一年，全世界的新购物中心几乎一半建在中国，然而，很多大型购物中心正垂死挣扎。高科技零售变革能将它们起死回生吗？

But how can onlineshopping revitalise physical malls? “Chinese consumers are more open toincorporating mobile technology into their physical shopping,” says JanneHaverinen, of technology group Indoor Atlas. “Most Chinese consumers experienceonline services for the first time through smartphones and mobile apps. Thismake O2O [online to offline] commerce, where technology is used to drivecustomers to physical shops, a trillion dollar opportunity.”

在线购物如何复兴实体商场？“中国消费者在将移动技术应用到实体购物上更加开放，”Indoor Atlas技术公司的Janne Haverinen如实说。“大部分中国消费者通过智能手机和移动APP首次体验到了在线服务，这使得O2O商业成为了巨大商机，O2O通过技术让消费者到实体店消费。

taxhaven 2h ago
Massivecounterfeiting ("expansion of the money supply") leads to massiveovercapacity and capital misallocation coupled with a rush into speculativeassets...a problem worldwide.
Keynesians,however, will say it's "GDP".

大量的仿制（资金供应的扩张）导致产能大量过剩和不合理的资本分配，外加上大量购买投机性资产。。。这是一个全球性的问题。
然而，凯恩斯主义拥护者会说这是“GDP”。

CharlesOKeefe 4hago
It’s a completelydifferent mindset; there’s no block between the bricks and the clicks. It’s alljust shopping.”

Awesome quote!This is the quote of the digital shopping age! And what does this mean in termsof evolving ability and skill of a person to start and maintain a business?Does a shopkeeper need to be a salesman personality or just technologicallysavvy? Then will be be sitekeepers instead of shopkeeprs?

这是完全不同的心态；建筑和键盘之间没有阻碍。都和购物相关。
说得好！这就是电子购物时代！就一个人的创业和守业的能力和技巧而言，这意味着什么？一个店主需要具备销售能力还是成为技术内行？那意味着成为网站管理员而不是店主？

discuz 7h ago
The mall willimmediately recognise you when you arrive, through your phone.
Lolz. It's thestuff of nightmares, isn't it? Prices changing before your eyes, you probablywon't even be able to find an exit before you spend what the computer thinksyou should...

在你抵达商场时，商场马上可以通过你的手机辨识你。
哈哈。这真是梦魇啊，不是吗？价格在你面前发生改变，如果电脑认为你还没花掉应该花的钱，你可能都无法找到出口。

DogsLivesMatter 9hago
Now if China wouldjust get rid of its obsession with ivory. FFS they alone are going to bringabout the extinction of elephants. I wish there was some serious push from thegovernment to do more. It's sickening tbh.

如果中国能摆脱对象牙的迷恋的话。他们即将导致大象灭绝。我希望政府能采取更多严肃的措施。真是令人厌恶。

Yoda00  DogsLivesMatter 6h ago
Maybe they willjust mass breed elephants like cows?

他们可能会像奶牛一样大量繁殖大象？

DogsLivesMatter  Yoda00 2h ago
If you care aboutthe extinction of wildlife then you would understand how serious this is. Icould barely get through another recent documentary on the horrors of whatthese animals go through. If you are interested it's on an Al Jazeera programcalled 101 East and the episode is callec "White Gold"Tell your friends.

如果你真的关心野生动物的灭绝，那么你就会明白情况到底有多严重了。最近的一些纪录片我都不忍心看，这些动物的遭遇真是太可怕了。如果你感兴趣的话，你可以去看看卡塔尔半岛电视台的节目叫做101 East，有一集叫做《人造白金》。

cephalus 10h ago
I haven't seenhard data, but was stunned this year by how you could leave the heat andhumidity & duck into one of umpteen malls in virtually every Chinese cityand wander around, out of the crowds, indeed often entirely alone, in ashopping mall. Encountered many, many shuttered shops and entire sections ofmalls closed off all over the country. Most had next to no staff, virtuallyempty apart from shelves and shelves, cases and cases, of merchandise. All veryglittery, fancy modern lighting, polished marble floors, lovely displays, butno people. Meanwhile, you couldn't move in street markets, fish markets, etc.for the crowds. The malls and shopping plazas looked to me just like thethousands of empty, mostly incomplete, apartment buildings and business blockssprawled out all over the country, someone's losing investment. How this canpersist without total collapse is beyond me.

我虽然没有看到相关数据，但是今年我真是被震惊了，在中国的任何一个城市，你都可以进入当地大量的商场里去避暑，这些商场里现在都冷冷清清的。里面好多商店关门，甚至商场的一整个部分都关闭了。大部分商店几乎没有员工，几乎没人，商品倒是好多。闪亮的现代灯光，抛光的大理石地板，可爱的展示，就是没人。然而在传统市场和鱼市里，人却非常多，走都走不动。在我看来，这些商场和购物中心就好比全中国的那些空荡荡的没有居住的公寓建筑和商业街区等等这些失败的投资。这不崩溃才怪呢。

JEdgarHoover  cephalus 9h ago
How this canpersist without total collapse is beyond me.
It can't withoutsome form of gov't bailout. Sounds familiar?

如果没有政府的救助，确实会崩溃。听起来熟悉吗？

XanthanGumsSon  cephalus 8h ago
From what I saw inXi'an this summer, I think most people simply can't afford the prices the shopsat these malls charge. I certainly couldn't afford the shirts that I liked. Toodamn expensive.

就我今年在西安的所见，我认为大部分人无法承担这些购物商场里的商品价格。我在里面看到了一件我喜欢的T恤，但是我买不起。真他妈贵。

awoolf14 11h ago
This is tremendouslymisleading because it implies that China is in the midst of some national'shopping mall collapse,' which is bullshit.
China is likeanywhere else, I.e Its Big City malls in Beijing, Shanghai, Shenzhen, Hong Kongetc etc are stuffed with consumers, and malls everywhere else are feeling theeffects of the current global recession. In that regard there's no differencewhatsoever between the economy here or the west.
It's irritating tosee this recent spate of erroneous Asia bashing puff pieces in The Guardian. Idon't come to these pages expecting to have to wade through transparentpropaganda and I'm guessing nether do other readers either so please cut itout.

这篇文章太具有误导性了，因为文章的意思是中国正在经历全国性的“购物中心大崩溃“，简直一派胡言。
中国就像其他地方一样，即在北京，上海，深圳和香港等城市的大型购物中心里，挤满了消费者，而在中国其他城市的购物商场里，确实感受到了全球衰退所带来的影响。所以中国经济和西方经济在这方面没有差别。
《卫报》最近发表的一系列抨击亚洲的错误文章，看了真是让人不爽。我来这里可不是要看赤裸裸的政治宣传，我想其他读者也是如此。

TheEqlaowaizer  awoolf14 10h ago
Strange, they"opened the world's largest" shopping mall in Beijing a couple ofyears ago, its surrounded by weeds. Also, for sure malls are quieter lately inChina, especially of foreigners since the racist murder in Sanlitun a few weeksago.

奇怪了，他们几年前在北京开放了世界上最大的购物中心，现在则被杂草围绕着。现在的中国商场越来越安静了，特别是少了外国人，因为几周前发生在三里屯的种族主义谋杀事件。

quarrytone  TheEqlaowaizer 10h ago
Where in Beijingis this world's biggest mall "surrounded by weeds"?
Xidan is heaving,and so too those in Wangfujing. I love the way you shoehorned the crazed nutrampage that killed a Chinese woman and injured her French boyfriend. If we hadanywhere near murder rate of the US you might have a point, but as you wellknow, we don't.

北京哪座世界上最大的商场被杂草围绕着了？
西单和王府井商场的情况都很好。你所提到的那个三里屯事件中一名中国女子被杀死，她的法国男友也受伤了。如果我们的谋杀率和美国一样高的话，那你说的话还算是有道理的，但是正如你所知道的话，我们并没有那么高。

VeryGreyArea 12h ago
I think peopleprefer the traditional shops and markets. Prices are lower and you can chat andwander. malls are too antiseptic and cold.

我认为人们还是喜欢传统的商店和市场。价格更低，可以聊天和漫步。而购物商场太过整洁，太没有人情味。