瑞士信贷称：随着中国年轻消费者民族自豪感的提升，外国品牌正在受到冷落。 [联合国媒体]

China’s young consumers are snubbing foreign brands amid growing national pride, says Credit Suisse

瑞士信贷称：随着中国年轻消费者民族自豪感的提升，外国品牌正在受到冷落。



China is seeing the emergence of a generation of consumers who are more likely to opt for home-made brands, spurred by a growing sense of national pride, according to a survey by Credit Suisse.

瑞士信贷的一项调查表明，中国新一代消费者正在浮现，受到日益提升的民族自豪感的驱动，他们更倾向于选择国产品牌。

The old adage that foreign brands are superior no longer holds true for young Chinese shoppers, who are increasingly showing a “domestic brand bias” amid “a degree of nationalism” in the world’s biggest consumer market, the study found.

研究发现，在中国这个全球最大的消费市场，越来越多的中国年轻人不再抱有外国品牌更优越的旧观念，他们表现出“对国内品牌的偏爱”，这种偏爱带有“一定程度的民族主义”。



“Chinese consumers, especially the younger generation, don’t just believe the notion that foreign brands are better. Right now, Chinese consumers think China is good and ‘Made in China’ is not bad at all.”

“中国的消费者，尤其是年轻一代消费者，并不那么相信外国品牌更好的见解。现在中国消费者认为中国很好，中国制造一点也不赖。”

Chen believes the trend is partly attributable to a push by the authorities to encourage residents to feel more attached to the Chinese culture, including the opening of more Confucianism institutes, while another factor is likely to be the growing influence of Chinese companies on the global stage.

陈认为这一潮流应部分归功于当局大力推动鼓励国民更多的亲近中国文化，包括开办更多的孔子学院，另一个因素很可能是中国公司在全球舞台上日益增长的影响力。

“Like it or not, China is becoming a major power globally, which makes the younger generation feel more proud to be Chinese,” he said at a press conference on Wednesday when the report was released.

“无论你喜不喜欢，中国都正在成为全球大国，这让年青一代为中国人的身份更加的自豪，”他在周三这份报告发布时的新闻发布会上这样说。



Credit Suisse’s study was based on 14,000 face-to-face interviews with consumers in emerging economies including China, India, Mexico, Russia and Brazil.

瑞士信贷的研究是根据对来自中国、印度、墨西哥、俄罗斯和巴西等新兴经济体14000名消费者的当面采访做出的。

Jack3000
I have noticed this for a while. Their parents' generation who went through the harsh years tend to favor foreign brands for the perceived quality, but those born after the 90s grew up during the era of rising China and tend to be more nationalistic and confident about their own country.
They are also more likely to snub goods made in Japan and the US when they see these countries as being hostile. Recently there has been an almost universal snub of Korean goods and services when the THAD missile system became an issue.

我注意到这种情况已经有一段时间了。他们的父辈经历过艰难时代，由于质量方面的认知倾向于选择外国品牌。但是那些90年代后出生的人，在中国崛起的时代成长起来，倾向于更加的民族主义，并对他们自己的国家更加自信。
他们将日本和美国视为敌对，也更可能冷落这两国制造的产品。最近当萨德导弹系统变成一个问题，韩国的商品和服务几乎受到了普遍的冷落。



egr
Maybe they could also opt for local holidays and go on holiday in China

也许他们也可以选择过本国的节日，并且在中国度假。

tigerofthehermitage
Foreign brands should be boycotted as they only hire foreigners to manage their business in Hong Kong / China and do not really have any benefit to country they reside.

应该抵制外国品牌，因为他们只雇佣外国人管理在香岗/中国的业务，没有真正给他们所在的国家带来任何利益。



liang6a
Quote from the article:
China is seeing the emergence of a generation of consumers who are more likely to opt for home-made brands, spurred by a growing sense of national pride
===
Liang's comment:
This is the most heartening things I've heard for a long time. I've hoped for the Chinese people to regain their sense of self-confidence and self-reliance. Only after the Chinese people have regained their self-confidence and self-reliance can they start to trust their own ability to build their own domestic economy which has the potential to become the biggest economy in the world by far. For some 200 years the Chinese intelligentsia have been denigrating Chinese culture and Chinese values and portrayed the Chinese people as a degraded people represented by Ah-Q. Ah-Q had an oversize sense of his own self-importance that was based on ignorance. Because of Ah-Q, the Chinese intellectuals were misguided to think that the way to revitalize China was to be humble and to learn from the West. Qing Dynasty implemented the "Westernization Movement" which ultimately turned China into a de facto colony. The way to revitalize China is not to learn from the West but to establish a superior educational system to create millions of smart Chinese scientists and engineers so that they can develop the most advanced technologies to surpass the West and so raise China up with greater productivity to produce superior products thus making China rich and powerful. This means self-reliance.

引用原文：
“中国新一代消费者正在浮现，受到日益提升的民族自豪感的驱动，他们更倾向于选择国产品牌。”
==
liang的评论：
这是我长期以来听到的最令人振奋的消息。我一直希望中国人能重拾他们的自信和自立观念。只有当中国人重新获得他们的自信自立，他们才能开始相信他们自己建设国内经济的能力，才有可能成为迄今为止全世界最大的经济体。大约200年来，中国的知识分子一直在诋毁中国文化和中国价值观，把中国人民描绘成一个堕落的民族，其代表就是阿Q。由于无知阿Q高估了自己的重要性。因为阿Q，中国的知识分子受到误导，他们认为要复兴中国必须谦虚的学习西方。清朝实施了洋务运动，最终把中国变成了一个实际上的殖民地国家。复兴中国不是学习西方，而是建立一个优秀的教育体系，来创造数以百万计的聪明的中国科学家和工程师，这样他们才能开发出最先进的技术并超越西方，用更强大的生产力来推动中国成长，生产出优秀的产品使中国富强。这就是独立自主。



liang6a
The Chinese government has complete influence over the Chinese people. No Chinese people will do anything against the commands of the CPC government. If the CPC government let it be known that it wants the Chinese people to buy only domestic products, then I guarantee you many fewer Chinese will buy foreign products. Just as at Chinese tourism to S. Korea. After the Chinese government expressed its annoyance with the SK over THAAD, Chinese tourists to SK dropped significantly by some 40% to 50 according to various reports. It is because of the xenocentric globalists keep emphasizing the superiority of the foreign imports that Chinese people feel they need to buy foreign products. Obviously, it is contrary to good sense and normal patriotism for a government to denigrate the products of its own industry. This is why the xenocentric globalists are traitorous vermin who will soon be condemned by the patriotic new generation of Chinese people.

中国官府对中国人有着彻底的影响力。任何一个中国人都不会做出与之相反的事。如果官府说它想要中国人只买国产产品，那我保证买外国产品的中国人会少很多。就像中国去韩国的旅客。很多报告显示，当中国官府因萨德问题表达了对韩国恼火之后，中国访韩游客出现了40-50%的显着降低。这是因为崇洋媚外的全球主义者一直在强调外国进口产品的优越性，这让中国人觉得他们需要购买外国产品。对于官府而言，诋毁自己工业的产品是违背常理和正常的爱国主义的。这就是为什么崇洋媚外的全球主义者是叛逆的害虫，他们很快就会被爱国的中国年轻一代所唾弃。

jien
Great, i too boycott over priced brands from the Anglosphere or Western Liberal Brands. I only travel too and buy brands from countries along the Belt Road Silk Road Route (China, Pakistan, Iran, Cambodia, Kazakstan, Mongolia, Russia, North Korea, Dagestan, Armenia, Syria, Iraq, Turkey, Belarussia, Tajikistan etc) the brands here are new, rare in the western world, unique and exciting. Its a corner of the Earth not heavily promoted by liberal democratic media.

很好，我也抵制来自英语国家的定价过高的品牌或者西方自由品牌。我只去一带一路线路上的国家（中国、巴基斯坦、伊朗、柬埔寨、哈萨克斯坦、蒙古、俄罗斯、朝鲜、达吉斯坦、亚美尼亚、叙利亚、伊拉克、土耳其、白俄罗斯、塔吉克斯坦等）旅行，也只买来自这些国家的品牌。这些国家的品牌都很新，在西方国家很少见，十分独特且刺激。这是一个没有受到自由民主媒体大肆宣传的世界角落。



dnlm
4 days 20 hours ago
Make other's money first, before make your own money. Chinese did not have money to buy anything 40 years ago, Brother.

先赚别人的钱，再赚自己人的钱。中国人40年前没有钱买任何东西，兄逮。

liang6a
In economics, it is productivity that creates wealth. China can create any amount of money. Selling goods and services to the Chinese people is as profitable as selling them to foreigners. It is because the CPC leaders don't understand economics that they think like you do. They think Chinese are poor and have to sell their products to rich foreigners. In the end, they inflate the exchange rate which turn Chinese exports into free gifts for foreigners while giving more more money in terms of RMB to the Chinese exporters. In their ignorance they think their "profit" comes from the rich foreigners. They have no idea that the "profit" the Chinese exporters get all come from the CPC. I bet you have no idea what I'm talking about.
.
If a Chinese exporter exported $1 billion of products and the exchange rate is 6.3 yuan per dollar than he gets 6.3 billion yuan from the Chinese bank. If the exchange rate is 3 yuan per dollar then he gets only 3 billion yuan from the Chinese bank. The extra 3.3 billion yuan did not come from foreign importers but from Chinese bank. Therefore, by inflating the exchange rate Chinese export is a free gift to foreigners and all the profits Chinese exporters make come from the Chinese bank which ultimately come from the Chinese government.

在经济学中，生产力创造财富。中国可以制造任何数量的金钱。向中国人出售商品和服务跟向外国人一样有利可图。这是因为中国高层不懂经济学，他们的想法跟你一样。他们认为中国人很穷，所以必须把产品出售给更富有的外国人。最后，他们抬高了汇率，将中国出口商品变成了免费的礼物，同时把更多资金以人民币的形式交给中国的出口商。由于他们的无知，他们认为“利润”来自外国的富人。他们不知道中国出口商获得的“利润”都来自中国。我打赌你听不懂我在说什么。
如果中国的出口商出口价值10亿美元的产品，汇率是6.3元对1美元，那么他从中国银行里获得了63亿人民币。如果汇率是3元对1美元，那么他只能从中国的银行获得30亿元。额外的33亿元并不是从外国的进口商那里来的，而是出自中国的银行。所以通过汇率膨胀，中国的出口就变成给外国人的免费礼物，中国出口商赚到的所有利润都来自中国的银行，最终来自中国官府。



nitrites
Apple store in hk is jammed by mainlanders mostly haha..i wonder who are the idiots?

香岗的苹果店大多数都是被大陆人挤爆的，我好奇谁是笨蛋？

lim hui
All my gears and home appliances are made in China, starting from fishing rod, outfits, shoes, kitchenware, China, hand phones, TV, speakers, cameras, watches, fridges, everything you name it. I am very satisfied with all the made-in-China goods. My Oppo hand phone is still working in its top performance after three years. The only thing that I have that is not China made is my old car and I am about to replace it it with a new Geely.

我所有的装备和家电都是中国制造的，从鱼竿、套装、鞋子、厨房用具、瓷器、手机、电视、音箱、相机、手表、冰箱，到你说的出来的所有东西。我对所有中国制造的产品都很满意。我的OPPO手机用了三年后，工作性能依然处在最好的状态。我唯一不是中国制造的东西就是我的老汽车，我正准备把它换成新的吉利。

jmscscmp
i agree, Chinese brand products are getting better and better. but my buying decisions still hinges on quality, price, design and after service, irrespective of where it is made or nationality of the brand.

同意，中国品牌的产品越来越好。但我的购买决定还是取决于质量、价格、设计以及售后，不考虑它是哪里制造的，或者它是哪国的品牌。



Liu YZ
Great news! It shows to others countries that the Chinese aren't "desperately" chasing foreign goods and/or services. It fits as a good warning for others countries that relying in a biased thought, may suppose that just because China is forming a middle class consumer, they would consume foreign brands like zombies…and it's even better to realize the snubbing is aiming American brands!
Is that always-bound-to-porn-actresses president bragging about tariffs against China? Let's see what will be his reaction when the business people from his country start to whine about the plunge in the selling of their goods and/or services into the Chinese market!

好消息！它向其他国家表明，中国人并非“绝望的”追逐外国产品及服务。而且给其他依赖存在偏见的想法国家提出了一个很好的警告，他们仅仅因为中国正在形成中产阶级消费者，就推测后者会像僵尸一样耗尽所有的外国产品……更好的是意识到这种冷落是针对美国品牌！
那个总是跟色情女星绑定在一起的总统不是吹牛要对中国征收关税吗？让我们看看，当他的国家的商人们开始抱怨他们向中国市场销售的产品/服务出现跳水式下跌的时候，他会怎么说。

bobwong
No complaint here if the patriotic Chinese would stick to buying real estate in their own country.

如果爱国的中国人能坚持买他们自己国家的不动产，那这里就不会有抱怨了。

chee_liek2328
Uf HKers don't want to make the money then there willbe no sales. Blame your own greeder developers

如果不是你们香岗人想要赚钱，就不会有房地产买卖。责怪你们自己贪婪的开发商吧。

TorontoBoy
Talk to more local Chinese people. Fake goods are rampant in China and are of inferior quality to foreign goods. China's IP laws are very laxly enforced, so domestic product quality is very variable. Sure 80% of people would prefer Chinese appliances, because 80% of the worldwide supply is made in China. This is unsurprising. Chinese young customers can talk to their more senior shoppers.
.
There is no internationally recognized Chinese brand name, not one. Haier, Alibaba, Tencent, not one. I have been waiting. The South China Morning Post is more widely known. People do not even know that Volvo is owned by a Chinese company. They are shocked when they find out.

说到更多的中国人。假货在中国十分猖獗，与外国货物相比质量低劣。中国的知识产权法律十分松懈，所以国产产品质量差异很大。80%的人肯定会更青睐中国的家电，因为全世界80%的家电货源都是中国来的。这一点都不奇怪。中国年轻消费者可以跟比他们更高级的购买者谈谈。
不存在国际公认的中国品牌，一个都没有。海尔、阿里巴巴、腾讯也都不是。我一直在等着。南华早报更广为人知。人们甚至不知道沃尔沃属于一家中国公司。当他们发现这一点他们很震惊。

shuami
First of all, this article talks about an emerging trend. It shows the younger generation are more confident of domestic product, a reflection of better choices and qualifies these days. As for international recognitions, all other Asian based but now internationally recognized name brands such as Sony, Toyota, Samsung, etc. have gone through stages before they achieve the name recognition. They don't become household names overnight. Huawei, Haier are already internationally recognized and leaders in their respective market sectors. Alibaba and Tencents are well known in investment because its market capitalization, even they mainly operate in the domestic market.



George Ohrwell
Finally, people have woken up from their years of being indoctrinated into believing that western products are better that those made elsewhere. Propagandists have a harder time now than before. Good for the world :-)

人们终于从“西方产品比其他地方的更好”这种多年的灌输中醒悟过来。宣传家们现在过得比以前更艰难了。这对全世界都是一件好事。
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