华为超越苹果成为第二大智能手机品牌 [联合国媒体]

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ccording to the latest research from Counterpoint’s Market Pulse for July 2017 Huawei has surpassed Apple in global smartphone sales consistently for June and July. With August sales looking strong for the Chinese vendor a hat-trick for Huawei could be on the cards.

根据 Counterpoints在2017年7月对市场动态的最新研究，华为手机在6月和7月的全球智能手机销售中超过苹果。 随着中国供应商在8月份的销售强劲，华为的继续领先可以确定。

Discussing this key competitive development Counterpoint’s Research Director Peter Richardson notes “This is a significant milestone for Huawei the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing coupled with aggressive marketing and sales channel expansion.”

考虑到这个关键的竞争发展时期，Counterpoint研究总监理查森指出：“这是体现华为——这个中国最大的智能手机品牌拥有全球业务不断增长的的重要里程碑。 对华为这个主要的网络基础架构供应商而言，在过去三到四年内在消费者手机领域的增长已经有了长足的进展。 华为能够实现的其全球规模可归功于对研发和制造的一贯投入，以及积极的营销和销售渠道的扩张。“

Mr. Richardson adds “While this streak could be temporary considering the annual iPhone refresh is just around the corner it nevertheless underscores the rate at which Huawei has been growing. However a weak presence in the South Asian Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung. Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe Latin America and Middle East.”

理查森先生补充说：“虽然这曲线可能是暂时的，考虑到每年的iPhone更新即将来临，但它强调了华为的增长速度。 然而，南亚、印度和北美市场的疲弱存在限制了华为在中短期内的潜力，可能会持续位于仅次于三星的第二名。 华为过分依赖其在国内市场占据的主导地位和以运营商为中心的欧洲、拉丁美洲和中东市场。

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Talking about future prospects and other findings Counterpoint’s Associate Director Tarun Pathak notes “The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands with their dominant position in key markets such as China Europe Asia and Latin America have restricted the growth prospects for leading global brands such as Samsung and Apple. Chinese brands are growing swiftly thanks not only to smartphone design manufacturing capability and rich feature sets but also by out-smarting and out-spending rivals in sales channels go-to-market and marketing promotion strategies.”

谈论未来前景和其他发现，Counterpoint的副总监Pathak认为：“中国品牌的增长是移动生态系统中无人可以忽视的重要趋势。 中国品牌在中国、欧洲、亚洲和拉丁美洲等主要市场占据主导地位，限制了三星和苹果等全球知名品牌的发展前景。 中国品牌的快速发展不仅归功于其在智能手机的设计制造能力和丰富的功能集成，还归功于其在销售渠道上比竞争对手更灵活肯花销的上市和推广销售的战略。

Mr Pathak adds “Huawei Oppo Vivo and Xiaomi have successfully gained access to key supply chain partners which has allowed them to launch designs with bezel-free full displays Augmented Reality in-house chipsets and advanced camera features that have kept them toe-to-toe with rivals. These players have become as equally important as Samsung or Apple to the global supply chain application developers and distribution channels as they continue to grow in scale more rapidly than the incumbent market share leaders.”

Pathak先生补充说：“华为、Oppo、Vivo和小米已经成功获得了主要供应链合作伙伴的信任和权限，这使得他们能够启动设计，采用无边框全屏显示器、增强现实的内部芯片组和先进的相机功能，使他们与竞争对手站在同一条起跑线上。 这些玩家同三星或苹果一样在全球供应链应用开发商和分销渠道上占据重要地位，因为它们的规模增长的比现有的市场份额领先者还要快。

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Commenting on the best-selling models in the month of July Senior Analyst Pavel Naiya highlighted “Apple continued to drive its flagship momentum with iPhone 7 & 7 Plus; still the world’s best-selling models. OPPO has been one of the fastest growing brands globally thanks to the popularity of models including the flagship OPPO R11 and the mid-tier OPPO A57 that captured third and fourth spots respectively. These were followed by Samsung’s flagship Galaxy S8 Xiaomi Redmi Note 4X and Samsung Galaxy S8+. Apple’s 32GB refresh of the venerable iPhone 6 enabled it to regain momentum during the month with popularity across prepaid markets to edge out Samsung’s Galaxy J7.

当谈到7月份畅销机型时高级分析师帕维尔·奈亚（Pavel Naiya）强调：“苹果继续以iPhone 7和7 Plus推动其旗舰势头; 仍然是世界最畅销机型。 OPPO已成为全球增长最快的品牌之一，这得益于包括旗舰OPPO R11和中档OPPO A57在内的机型的普及，这两款机型分别占据畅销机型排行的第三和第四名。 其次是三星旗舰Galaxy S8、小米、红米、Note 4X和三星Galaxy S8 +。苹果新款的32GB的iPhone 6使得它能够在本月恢复增长势头，受到预付市场的欢迎，使三星的Galaxy J7边缘化。

Mr Naiya added. “While Huawei climbed to be the world’s second largest brand overall it is surprising to see none of its models breaking into the top ten rankings. This is due to a multiple SKU portfolio that currently lacks a true hero device. While having a diverse portfolio allows Huawei to fight on multiple fronts it does little to build overall brand recognition; something Huawei badly needs if it is continue to gain share. While Huawei has trimmed its portfolio it likely needs to further streamline its product range like Oppo and Xiaomi have done – putting more muscle behind fewer products.”

奈亚先生补充道：”当华为成为全球第二大手机品牌时，令人感到很吃惊的是，没有一款华为公司的手机型号占据了手机排名的前十位。这是由于目前缺乏真正旗舰产品的多重SKU投资组合。 在拥有多元化产品组合的同时，华为能够在多方面进行斗争，对整体化品牌认知度贡献甚少; 如果华为想继续获得份额，这是它目前最迫切需要做的。 虽然华为削减了其投资组合，但可能还需进一步简化其产品系列，就像Oppo和小米已经做出的，将更多精力集中在少数产品上。


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hina_Lee
The Chinese government is not cheating.

中国政府没有作弊

China joined the WTO (World Trade Organization) in 2001.

中国在2001年加入WTO（世界贸易组织）

China has complied with its WTO obligations.

中国已经遵守了WTO的义务

Huawei and Chinese companies do well because they compete on price and provide value to the consumer.

华为以及其他中国公司做的好是因为他们靠价格竞争并且向消费者提供价值。

Raymond Yip
All these barometers for measuring market leaders are not realistic. The number of sales units only dictates quantitative number. Obviously a much lower sales value will raise the number of sales units. On top of this the affordability factor due to rich-poor ratios in certain sales territories will also raise this bar. The next omitted factor is the net profit margins from the net sales. By the same note if there is very little no profit or even losses from it what is there the meaning of being a market leader?

所有度量市场领导者的经济指标都不可靠。销量只是个数字。很明显，低售价将会升高销量。除此之外，由贫富比例主导的购买力因素，在特定的销售领域能使销量更高。又一个被忽略的因素是净销售额中的净利润。同理，如果只有利润很少甚至赔本，那么成为一个市场领先者的意义又何在呢？

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loszapatosdeniger
This seems due to people waiting for the next Apple. Nonetheless I own a P10 and it has been great.

这看起来是因为人们在等待下一个苹果版本，尽管这样，我有个P１０，而且用起来很棒。

Archvile7
How is Huawei with upxes?
I feel like I haven't heard much about Huawei outselling competitors and then Boom...they are selling more than Apple. Crazy stuff the smartphone industry.

华为和upxes比起来怎样？
我还没有怎么听说华为销量大超竞争对手，迅速壮大......华为现在销量已经超过苹果，智能手机工业还真是奇妙。

Probably_Disgruntled
Pretty terrible. I'm still on the June security patch with a Mate 9 which is supposed to be one of their two main flagships from the past year.
Edit: It's unlocked so no carrier barrier.

相当可怕，我用的mate9现在还用着六月的安全补丁，这是他们去年的二个旗舰机之一。
注：它没有锁，所以随时能被别人拿走。

LimLovesDonuts 
I have a mate 9 with August patch lol

我用的mate9是８月的安全补丁。

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NeatHedgehog
They could really be better with upxes but they're not the worst.
In particular I am not a fan of this rather annoying bug in their stock calendar app which has been around for almost a year even when it has been reported. It randomly declines invites if I haven't accepted them I can't change my answer like I could if I had manually declined and even the event creator can't re-add me to the event.
The work-around is to disable all permissions for the app. It's pretty dorky.
Other than that I've really enjoyed using the Mate 9 overall.

他们真的可以用upxes做得更好，不过他们也不是最坏的。
有一个bug存在于他们的股票日历应用程序，这尤其让我心烦，它已经存在了近一年，即使它已经被举报出来。如果我没有接受日历中的邀请，它就会随机拒绝，而且我不能更改选择，除非我手动拒绝。甚至连事件生成者也不能重新添加我的事件。
解决问题的方法是禁用APP的许可权限。但这种做法真的很愚蠢。
除此以外，我真的很喜欢使用华为Mate9。

loszapatosdeniger
It seems to be very region specific. Carrier bound phones don't get upxes though from what I here. I think it's in line with what Samsung and others offer.

它似乎是非常具有地区特色的。载体结合手机不需要使用upx保护。我认为这和三星和其他供货商一致。

Big_Black_Brandon
With this company pumping out at least 2 phones per year it's not uncommon for older devices upxes to slow down to a crawl. But in the bright side the modding community are pretty active.

这个公司每年推出至少二个新机型，这很常见，因为旧手机的运行变的很慢，但从好的一方面来说，他们的改装社区很活跃。

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yummycoot
I have P9 with Android 7.0 still. It was upgraded from Marshmallow but nothing much after that.

我有个用安卓7.0的P９手机，是从安卓6.0升级（安卓6.0系统代号为“Marshmallow”）来的，但是升级之后没有什么。

Vality9
I don't own one but judging from the news coverage it's decent very smilar to Motorola. You won't get monthly security patches but you will get the 2 Android version upxes.

我自己没有一个这样的手机，但从新闻报道得出它和摩托罗拉很相似。你不会得到每月的安全补丁，但你会得到2个安卓版本upxes。

JonesyChris
I had an honor 8 they promised upxes every 3 months didn't come close to delivering and every upxe they put out killed battery more and more. I dumped the phone for a Moto Z play and have been extremely happy.

我有个荣耀８手机，他们承诺每三个月升级一次实际没有做到，而且每次升级后，电池用的更快了。我没用这个手机，改用Moto Z play 手机，而且用的超开心。

Dinkdinkdata
That and considering all Apple devices are high end. You can get sub $100 Huawei Devices.

考虑到所有的苹果设备都很高端。不到$100你就可以买到一台华为。

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DerpSenpaiHonor 8 | Surface Pro 3 with PhoenixOS 52 指标 11 天前 
Samsung loses the first spot when the iPhone is released obviously But for 90% of the year Samsung rules

当Iphone发布的时候，三星很明显就失去其第一名的头衔。但是一年90%的日子里还是三星称霸天下。

WickedBad
Not in Sales they haven't 'beat' Apple since 2013 I believe.

不在销量（或者销售额）上，我相信自从2013年以来他们就没有“打败”过苹果。

leshake
Sales as in money or sales as in units?

你是说销售额还是销售量？

WinterCharm
Yeah this is quarterly stuff. Still congrats to them. It's clear they're making some good phones and selling them as a result.

没错，这是按季度来算的。但是还是恭喜他们啦。很明显他们做出了一些好手机并卖出了好结果。

doyle871
This. When you have a country of a billion or so people where the government pushes your brand and keeps others controlled you're kinda cheating.

话说，当你的国家拥有十几亿人口，并且政府推崇你的品牌，抑制其他品牌发展（结果显然预见），你这是作弊。